Luke Trevillion.
Paid media, done properly.
London-based paid media expert specialising in Google Ads. I help brands spend smarter, measure what matters, and turn ad accounts into something worth running.
Things I'm building
A mix of paid-media tools I use with clients, and side projects I run for fun.
GTM Training
A hands-on learning environment for Google Tag Manager and GA4. Read the lessons, then practise on a live dummy store that pushes real ecommerce events while a side panel teaches you what's happening.
Open GTM TrainingAds Builder
A simple builder for Google, Meta and Microsoft ad previews. Type your copy, pick a platform, then share a public link with clients for sign-off — no login, no PDF, no fuss.
Open Ads BuilderPhrase Fiesta
A Spanish phrase learning app built for real conversations. Learn everyday phrases through quick, fun sessions — no textbook robots, just language that sticks.
View Phrase FiestaWHE Hockey
Full rebuild and ongoing maintenance of the Winchmore Hill & Enfield Hockey Club website — fixtures, news, teams and membership, all in club purple.
View WHE HockeyWhat I'm currently up to
A snapshot of what's on my desk this month — updated whenever it stops being true.
- BuildingAds Builder v2 — multi-account share links and PDF export.
- TeachingWriting the server-side GTM module for GTM Training.
- HelpingTwo ecommerce brands restructure their Performance Max accounts.
- ReadingAnything Simo Ahava posts, plus the latest Consent Mode v2 docs.